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雙語/全球首富貝佐斯 5大成功秘訣

亞馬遜創辦人貝佐斯(Jeff Bezos)的身家在7月超越微軟創辦人蓋茲(Bill Gates),成為全球首富

彭博資訊統計,截至8月21日,貝佐斯的身家高達1550億元,遠高於第二名蓋茲的969億元

1994年貝佐斯創立亞馬遜,從線上書店做起,如今亞馬遜已成為全美電子商務巨頭,股票市值直逼1兆元

若觀察過去幾年貝佐斯接受不同媒體訪問,他的成功秘訣可以簡單歸納為以下幾點: 1. There's no shame in being stubborn and flexible. 既固執又彈性,這沒啥好丟臉的

∎ As a matter of fact, being stubborn in the pursuit of your goals, while flexible in how you go about it, has helped the 54-year-old Bezos to succeed. 事實上,追求目標時不屈不撓,手段上彈性以對,幫助了現年54歲的貝佐斯邁向成功

2. Only hire the right person for the job. 只找到對的人,事情就對了

∎ Amazon is infamous for having very high standards when it comes to hiring personnel.  This is because Amazon's CEO belives that to keep your culture of success intact, you have to be very careful about the people you bring in. 亞馬遜進用人才的標準高到不行,這是因為執行長相信若要維持成功文化不變,一定要慎選人才

∎ Bezos once told a colleague that he'd "rather interview 50 people and not hire anyone than hire the wrong person." 貝佐斯有次對同仁說,他「寧願面試50人卻沒有錄用任何一人,也不要進用不對的人」

3. Don't rush growth. 別急著成長

∎ A lot of people want success, and they want it now.  However, making a mark in an industry or transforming your startup into a profitable one in under a year is next to impossible. 很多人渴求成功,而且現在就要,但想在一年之內就在行業中成名,或是自己的新創公司開始賺錢,這幾乎不可能

∎ This strategy is even incorporated in the principles Amazon wants from its leaders - "They think long term and don't sacrifice long-term value for short-term results." 上述策略甚至列入亞馬遜希望自家幹部具備的原則:「他們會長期思考,而且不為短期成效犧牲長期價值

」 4. No one is more important than the customer. 沒有人比顧客更重要

∎ Amazon is known for its customer-first approach.  Every innovation the company introduced was aimed towards providing better service to their customers. 亞馬遜以顧客第一的做法著稱,該公司引進的每項創新都是為了提供更好的服務給顧客

∎ Companies who put their customers first will reap big dividends, especially in this age when word of mouth reviews can quickly spread across all social media platforms. 認為顧客至上的公司行號將能獲得很大收獲,特別是在這個時代,口碑很快會在所有社交媒體平台上傳播

5. Keep evolving. 保持變化

∎ If there's one thing that Bezos is afraid, it's to become stagnant.  The CEO's inclination to break barriers by pushing the envelope has led to innovations that have helped Amazon. 如果有什麼東西是貝佐斯害怕的,就是停滯不前

這位執行長老是想突破障礙,嘗試擴大活動範圍,如此帶來的創新大大幫助了亞馬遜

∎ For instance, the company started out as an online bookstore.  It then moved on to develop its own products.   例如,該公司最初是家線上書店,後來開始自行開發產品

∎ Now it has evolved into an empire that sells over 12 million products, including books, media, wine, and services. 現在亞馬遜已經演變成為一個商業帝國,銷售1200萬種以上的產品,從書籍、媒體、酒類到服務都有

2018-10-04 05:14:00

作者:堵肃